December 24, 2016
Think Tech Is Blurring Fact and Fantasy? Just Wait
An early examination of emerging tools for altering images, voices and video, and the questions they raise about authenticity.
Amotion.video · Santa Cruz, California
New films, photography and the footage you already have. Planned, produced and organized for what comes next.

Founded by Andrew J. O’Keefe II in 2018, Amotion.video brings together production, media strategy and the long-term care of media.
Andrew brings 25 years of hands-on media-making experience, adapting his craft across evolving production tools, formats and ways of reaching audiences.
You’ll speak directly with Andrew. He leads interviews, research, creative direction and production, connecting the big picture with the details that make a project work. Specialists, collaborators and vendors join as needed, with one point of contact for the complexity.
There is no one-size-fits-all media solution. We can build the full production and archive workflow, or contribute the part you need. New shoots, existing material, publishing and long-term organization should support each other.
Public infrastructure, cultural memory and ideas about the future run through the work: transit agencies, museums, historians, universities, researchers and futurists. Production and organized archives help their knowledge reach people and remain available over time.
ServicesAndrew’s background includes educational production, published writing and company-wide archive management at Singularity University, followed by an in-house Video Systems Manager role at MAPS Public Benefit Corporation, now Resilient Pharmaceuticals. That work supported clinical trials and regulatory processes through secure recording systems, documentation, support and staff training. Andrew also worked with Executive Stream Solutions as Media Producer, later Media Director, in 2020–2021.
Read Andrew’s articles for Singularity Hub.
His independent archival practice predates Amotion, including work with Android Jones and Dr. Christopher Hills collection and published digital edition.
Institutional work includes Chacruna’s 2020 Psychedelic Liberty Summit, a 2022–2025 virtual-event partnership with the Serious Illness Messaging Toolkit team, and exhibition video for UCSC’s Institute of the Arts and Sciences.
“I highly recommend Amotion.video for their outstanding work in strategic media production and the innovative use of archival media.”
Published writing · Singularity Hub
Andrew’s work at Singularity University combined educational media, archives and writing about technology and the future.
All articles at Singularity HubDecember 24, 2016
An early examination of emerging tools for altering images, voices and video, and the questions they raise about authenticity.
November 13, 2016
Voice synthesis and facial manipulation were already changing what audiences could trust in recorded media.
June 17, 2016
A conversation about human agency, the digital economy and the values built into our technology.
February 25, 2016
Long-term information storage, cultural preservation and the challenge of keeping knowledge accessible to future generations.
Based in the historic Wrigley Building on Santa Cruz’s Westside since 2025.
2801 Mission St #220By appointment.
Tell me what you’re working toward. You don’t need a finished brief or a list of deliverables—we can talk through what you have, what you need, and a practical next step.
The free call is a chance to discuss your project and see whether we’re a good fit.
Book a free 20-minute call with AndrewPrefer email? Tell me a little about what you have in mind.