Santa Cruz Metropolitan Transit District · Ongoing partnership
Public stories. Lasting media assets.
Andrew’s panoramas appear on Santa Cruz METRO buses. Amotion keeps a working archive of footage and photography that METRO can draw on for new campaigns and employee stories.
The need
METRO needs campaign media that connects public transportation with the people who operate it, the riders it serves and the landscapes it helps protect.
Andrew’s contribution
Strategic video production, campaign photography and archive development. Amotion maintains the working archive behind the partnership.
What it made possible
Campaign films, employee stories and public photography give METRO a consistent body of work for reaching riders and community partners. The work has received recognition from CAPIO and the Hermes Creative Awards.
Andrew’s panoramic photographs also appear on METRO bus wraps, carrying views of the region through daily public life.
How the media is reused
The working archive brings earlier footage and photography into new campaign films and employee stories. One Ride at a Time and Inside METRO show two uses of that continuing body of media.
Photographs that travel.
Panoramic views of Elkhorn Slough, Santa Cruz, the waterfront and Seacliff appear on METRO buses.
Community collaborations also include Week Without Driving, with testimonial videos and partner perspectives.
2026 · Rider information
Tap2Cruz: a new way to pay
An instructional video for Santa Cruz METRO explaining its contactless fare-payment program. Amotion delivered English and Spanish versions in horizontal and vertical formats, with captions for each language. The project turns a practical change in service into clear information riders can use.
“I highly recommend Amotion.video for their outstanding work in strategic media production and the innovative use of archival media.”
One archive, different stories
Campaign media and employee stories from the ongoing partnership.
Awards
- 2026 · Award of Distinction — California Association of Public Information Officials (CAPIO). Inside METRO: The People Behind Transit · Video Production — Marketing Video — Consultant Supported
- 2025 · First Place / STAR Award — CAPIO / SCAN STAR Awards. One Ride at a Time: Driving a Greener Future · Promotion of a City/County/Public Agency (1 Full-Time)
- 2025 · Grand Award — American Public Transportation Association (APTA) AdWheel Awards. One Ride at a Time · Best Marketing and Communications Educational Initiative · Comprehensive Campaign
- 2024 · Platinum Award — Hermes Creative Awards. One Ride at a Time · Advertising Photography
- 2024 · Gold Award — Hermes Creative Awards. One Ride at a Time · Social Media Video (Fundraiser)
Recognition includes individual media projects and the transit district’s broader campaigns, with contributions from Amotion and other collaborators.
All awardsNot sure where to start?
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