Strategic video, livestreaming, and archival media for organizations with important stories to tell.

We turn important stories, events, and archives into strategic media that can be used, reused, and remembered.

Media Services Built for Long-Term Use

Strategic Media Production

Professional media production aligned with your long-term goals. From aerial cinematography to documentary storytelling, we create content that drives lasting impact.

Livestreaming

Professional event coverage that extends your reach. From livestreaming to highlight reels, we help your events create lasting impact.

Archive Activation & Content Strategy

Transform your existing media into powerful new stories. We help organizations leverage their archives while building future-ready content libraries.

Who is Amotion.video?

Founded by Andrew J. O'Keefe II

Media Producer & Digital Archivist

Amotion.video was founded by Andrew J. O'Keefe II to help people and organizations record what matters, shape it into meaningful media, and preserve it for future use.

Andrew brings 20+ years of experience working inside cultural, technological, artistic, institutional, and scientific frontiers — often at moments when new fields, communities, and movements were still learning how to explain themselves to the wider world. His early career began in global media localization at SDI Media, now Iyuno, where he worked inside the infrastructure that helps film and television travel across languages, markets, and cultures. He later moved into leadership roles with Android Jones and Tribe 13 during a formative era of digital visionary art, immersive festival culture, and new forms of artist-led media; with Singularity University during a defining period of public conversation around exponential technology, futurism, and human systems; and with MAPS Public Benefit Corporation, now Lykos Therapeutics, during the expansion of psychedelic medicine into broader clinical, cultural, and public awareness.

Across these environments, Andrew's role was never simply to “make content.” He helped record emerging worlds, organize media systems, support public communication, preserve knowledge, and translate complex work into forms that people could understand, trust, share, and remember.

Since founding Amotion.video in 2018, Andrew has carried that same rare combination of production skill, archival intelligence, live-event experience, and cultural sense-making into award-winning work for public agencies, museums, universities, artists, nonprofits, and mission-driven companies.

His projects include documentary and archival media for the Santa Cruz Museum of Art & History; public education, campaign media, and award-winning visual storytelling for Santa Cruz METRO; environmental and educational storytelling for the Seymour Marine Discovery Center and UC Santa Cruz; livestream and hybrid event production for institutions and global gatherings; campaign media connected to psychedelic science and public education; and creator education systems for artists such as Christian Rex van Minnen, whose paid online oil painting education platform grew to more than 1,000 subscribers in its first months.

Amotion.video's work has been recognized through Hermes Creative Awards, CAPIO recognition, Santa Cruz Film Festival honors, successful fundraising and public engagement campaigns, museum storytelling, civic communications, archival media projects, livestreamed events, and subscriber-based education platforms. Projects have ranged from micro-budget community history films to public agency campaigns, from museum anniversary documentaries to artist-led learning communities, from social-first video campaigns to long-term archival media systems.

What unites all of this work is a simple but uncommon premise: media is not disposable content. Media is how people teach what they know, how institutions preserve what they have learned, how communities remember themselves, and how future audiences inherit meaning.

Amotion.video exists for clients who are not simply trying to “get a video made.” It exists for artists, agencies, institutions, founders, educators, historians, nonprofits, and cultural leaders who need a partner capable of understanding the deeper value of their work — then turning that value into media that can build trust, move audiences, preserve memory, and create long-term opportunity.

What our collaborators say

Amotion.video has consistently demonstrated their prowess in creating compelling and impactful media content. With Amotion.video's assistance, we have received numerous video awards, including the prestigious 2024 Hermes Gold Award for Best Social Media Fundraiser video. This accolade is a testament to their exceptional storytelling and production capabilities.

I highly recommend Amotion.video for their outstanding work in strategic media production and the innovative use of archival media.

Santa Cruz METRO

Danielle Glagola, Chief Communications & Marketing Officer, Santa Cruz METRO

I had the pleasure of working with Amotion.video as our drone photographer when opening a new location for New Leaf, and I couldn’t be more impressed. From the start, he was incredibly helpful, responsive, and always approachable. His passion for photography shines through in his work, and the results were nothing short of stunning. The deliverables were not only beautiful but also perfectly aligned with our vision. It was clear that he takes great pride in his craft, and his skillset is exceptional. I will absolutely be hiring him again for future projects and highly recommend his services to anyone looking for top-tier drone photography!

New Leaf Community Markets

Rosie Eckerman, Design Lead

I have been involved with many media projects during my 50+ years of community building. I met Andrew via MAH and I have had him video Kathleen Crocetti’s Watsonville Brilliante Project, that will make Watsonville the Barcelona of America; Sandy Lydon’s talk about Chinese sailing across the Pacific in junks at the Chautaqua in Pacific Grove; Donna Mekis, Kathy Mekis Miller and Sandy Lydon speaking at the MAH about their iconic book; “Blossoms Into Gold: The Croatians of the Pajaro Valley.” All of these projects involved complex shoots and coordinating with various individuals and groups.

I am very very happy with Andrew’s professional and personal skills and plan to work with him, hire him for a long time.

George Ow, Jr.

Senior Trustee, Ow Family Properties

Andrew O’Keefe at Amotion is one of our museum’s key creative collaborators, serving both as our marketing partner and archival documentarian. As the MAH’s primary videographer and media producer, Andrew captures a wide variety of content, from exhibitions and festivals to vibrant community events. His beautiful and thoughtful work always reflects the color, energy, and spirit of his subjects, and his talents have helped us elevate our institutional brand through digital storytelling.

Santa Cruz Museum of Art & History

Robb Woulfe, Former Executive Director, Santa Cruz Museum of Art & History (MAH)

Working with Andrew is always an interesting experience in audiovisual storytelling. The Amotion brand is to integrate the "Why" and "Who" from the get-go, discovering the story as production unfolds, capturing dynamic content, and choreographing a tightly edited, beautifully produced, and intriguing bit of media that portrays a glimpse into what is in store when the viewer inevitably dives in to learn more.

Liminal Space Collective

Weston Mossman, Founder and Executive Director at Liminal Space Collective

Amotion.video did a fantastic job filming and live-streaming a very important event for our University. We found them to be warm and supportive, detailed and well prepared. They facilitated a really supportive follow up and post-production for all our media needs.

California Institute of Integral Studies

Crystal Erlendson, Creative Producer at California Institute of Integral Studies

My company has worked with Andrew and Amotion.video on multiple occasions over the last few years, each time producing quality work together. His knowledge in the field of media is vast. From the pictures he has taken to the video edits he has made for us, Andrew's skill of storytelling shines through again and again. If you are looking for hard working, down to earth, expertise without the drama, look no further, Andrew's the diamond in the rough.

Garden Marcus

Marcus Bridgewater also know as Garden Marcus, CEO of Choice Forward

Andrew took fantastic photos of my client for a magazine feature. The shoot was fun and easy, the the photos were stunning! People loved the feature. I’ll definitely be hiring Amotion.video again.

Whatitis.media

Dana Bridgewater, Whatitis Media

Want to discuss? Contact us today.