Amotion.video

2025 · Film & aerial photography

River Street Grand Opening

New Leaf Community Markets

Official video poster: New Leaf Community Markets — River Street Grand Opening
Open on Vimeo

Introduce a new place to shop

A campaign film and aerial photography document New Leaf Community Markets’ River Street opening in Santa Cruz in 2025. Earlier photographs from the Capitola location show the continuing relationship across locations.

Andrew’s role
Commercial video production and aerial photography
What the work does
Introduces the new Santa Cruz market through a film of its grand opening.

Photography

New Leaf Community Markets’ River Street storefront, photographed from above in September 2025.
New Leaf Community Markets, River Street, Santa Cruz, 2025 opening. Aerial photograph by Andrew J. O’Keefe II.
A wide aerial view of the New Leaf River Street entrance and storefront.
The River Street market in its setting, 2025. Aerial photograph by Andrew J. O’Keefe II.
A panoramic aerial view of the New Leaf River Street market, nearby streets and Santa Cruz hills.
New Leaf Community Markets and its Santa Cruz surroundings, 2025. Panoramic aerial photograph by Andrew J. O’Keefe II.
New Leaf Community Markets’ Capitola entrance in the light of sunrise.
New Leaf Community Markets, Capitola, 2024. Sunrise photograph by Andrew J. O’Keefe II.
An elevated view of the illuminated New Leaf entrance and surrounding trees before sunrise.
New Leaf Community Markets, Capitola, 2024. Aerial photograph by Andrew J. O’Keefe II.

Photography for New Leaf Community Markets

The client relationship also includes photography. Design Lead Rosie Eckerman describes that work:

“From the start, Andrew was incredibly helpful, responsive, and always approachable. His passion for photography shines through in his work, and the results were nothing short of stunning. The deliverables were not only beautiful but also perfectly aligned with our vision. It was clear that he takes great pride in his craft, and his skillset is exceptional.”
Rosie EckermanDesign Lead · New Leaf Community Markets

Related service: Video, photography and live production

All work

Not sure where to start?

Tell me what you’re working toward. You don’t need a finished brief or a list of deliverables—we can talk through what you have, what you need, and a practical next step.

The free call is a chance to discuss your project and see whether we’re a good fit.

Book a free 20-minute call with Andrew

Prefer email? Tell me a little about what you have in mind.