Above: Bus photograph captured by amotion.video for Santa Cruz METRO. Redwood photograph by Frans Lanting.
Awards Recieved To Date
2024 CAPIO STAR Awards — Community Awareness under 250k
2024 Hermes Creative Awards — Platinum: Advertising Photography
2024 Hermes Creative Awards — Gold: Social Media Video
About
Santa Cruz METRO’s mission statement: “To provide easy-to-use, convenient transportation for residents while protecting the environment and building better communities.“
Starting in January 2023, Amotion began capturing capturing photo and video content with photographer Frans Lanting for Santa Cruz METRO and the One Ride at a Time campaign. Since then, Amotion has been working directly with Santa Cruz METRO to create internal and external media assets including ideating video projects, script writing, photography, video production, archival media management, and graphic design.
“One Ride at a Time is a campaign that gives everyone in Santa Cruz County an opportunity to protect our extraordinary natural resources just by simply riding the bus.
Our home, the Monterey Bay region, is the hottest hotspot for biodiversity in North America according to a study conducted by The Nature Conservancy. Its dynamic confluence of land and sea creates unique ecosystems and supports iconic wildlife from secretive mountain lions to majestic blue whales.
Beginning in January 2023, every ride on a METRO bus donates to our partners in protecting the environment, the Monterey Bay National Marine Sanctuary Foundation and the Bay of Life Fund.
Hop on board and join us in protecting our Monterey Bay, one ride at a time!” – From the “One Ride at a Time” website.
Testimonial from METRO
I am delighted to recommend Amotion.video for their exceptional work in strategic media production, ongoing archival media development, and archival media activation. As a client who has extensively utilized their services, I can confidently attest to their unparalleled expertise and commitment to excellence.
Amotion.video has consistently demonstrated their prowess in creating compelling and impactful media content. Their strategic approach to media production ensures that every project is meticulously planned and executed, resulting in high-quality photo and video assets that align perfectly with both evergreen and campaign-specific objectives.
The team at Amotion.video excels in ongoing archival media development, preserving valuable content and keeping it organized for future use. Their ability to activate archival media seamlessly into current projects is particularly impressive. This skill not only maximizes the value of existing assets but also enhances the overall impact of our communications and marketing efforts.
Moreover, Amotion.video’s innovative use of traditional photo and video assets for mixed-use purposes is truly commendable. Whether it’s for long-lasting evergreen projects or dynamic, time-sensitive campaigns, their creative vision and technical expertise ensure that the content is versatile, engaging, and highly effective.
With Amotion.video’s assistance, we have received numerous video awards, including the prestigious 2024 Hermes Gold Award for Best Social Media Fundraiser video. This accolade is a testament to their exceptional storytelling and production capabilities.
In conclusion, I highly recommend Amotion.video for their outstanding work in strategic media production and the innovative use of archival media. Their dedication to quality and client satisfaction sets them apart as a leader in the industry. Partnering with Amotion.video has been an invaluable asset to our organization, and I am confident they will continue to deliver exceptional results for any client seeking top-tier media production services.
Danielle Glagola, Chief Communications & Marketing Officer
